[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hallu.cz\/jaka-pravidla-ma-tvorba-loga\/#Article","mainEntityOfPage":"https:\/\/www.hallu.cz\/jaka-pravidla-ma-tvorba-loga\/","headline":"Jak\u00e1 pravidla m\u00e1 tvorba loga","name":"Jak\u00e1 pravidla m\u00e1 tvorba loga","description":"Pro firmu \u010dasto nen\u00ed d\u016fle\u017eit\u00fd jen n\u00e1zev, ale tak\u00e9 jej\u00ed logo. To se stane symbolem, kter\u00fd lid\u00e9 pozn\u00e1vaj\u00ed a pod kter\u00fdm si ji zapamatuj\u00ed. A je jedno, zda se jedn\u00e1 o mal\u00fd rodinn\u00fd podnik nebo o velkou nadn\u00e1rodn\u00ed spole\u010dnost. Je tedy pochopiteln\u00e9, \u017ee bychom jeho tvorb\u011b m\u011bli v\u011bnovat pat\u0159i\u010dnou pozornost. To v\u0161ak nen\u00ed tak jednoduch\u00e9. […]","datePublished":"2025-06-05","dateModified":"2025-06-05","author":{"@type":"Person","@id":"https:\/\/www.hallu.cz\/author\/#Person","name":"","url":"https:\/\/www.hallu.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2b882a21216b34ba28e79730eea9356b725e9a0bf9885ae3bedd792ae606fb10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2b882a21216b34ba28e79730eea9356b725e9a0bf9885ae3bedd792ae606fb10?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hallu.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.hallu.cz\/wp-content\/uploads\/logo1.jpg","url":"https:\/\/www.hallu.cz\/wp-content\/uploads\/logo1.jpg","height":0,"width":0},"url":"https:\/\/www.hallu.cz\/jaka-pravidla-ma-tvorba-loga\/","about":["Podnik\u00e1n\u00ed"],"wordCount":425,"articleBody":"        Pro firmu \u010dasto nen\u00ed d\u016fle\u017eit\u00fd jen n\u00e1zev, ale tak\u00e9 jej\u00ed logo. To se stane symbolem, kter\u00fd lid\u00e9 pozn\u00e1vaj\u00ed a pod kter\u00fdm si ji zapamatuj\u00ed. A je jedno, zda se jedn\u00e1 o mal\u00fd rodinn\u00fd podnik nebo o velkou nadn\u00e1rodn\u00ed spole\u010dnost. Je tedy pochopiteln\u00e9, \u017ee bychom jeho tvorb\u011b m\u011bli v\u011bnovat pat\u0159i\u010dnou pozornost. To v\u0161ak nen\u00ed tak jednoduch\u00e9. I tvorba loga m\u00e1 toti\u017e sv\u00e1 pravidla, kter\u00e1 mus\u00edme dodr\u017eovat, pokud chceme dos\u00e1hnout \u00fasp\u011bchu. V prvn\u00ed \u0159ad\u011b by m\u011blo symbolizovat zam\u011b\u0159en\u00ed na\u0161eho podniku. Agr\u00e1rn\u00ed firmy nap\u0159\u00edklad mohou vyu\u017e\u00edt v logu n\u011bkterou ze zem\u011bd\u011blsk\u00fdch plodin, p\u0159\u00edpadn\u011b hospod\u00e1\u0159sk\u00fdch zv\u00ed\u0159at. Kov\u00e1\u0159sk\u00e1 firma zase n\u011bkter\u00fd ze sv\u00fdch n\u00e1stroj\u016f \u010di typick\u00fdch produkt\u016f. Co ale d\u011blat, pokud nap\u0159\u00edklad provozujeme obchod, kde prod\u00e1v\u00e1me skute\u010dn\u011b \u0161irok\u00fd sortiment? Pak m\u016f\u017eeme vyu\u017e\u00edt nap\u0159\u00edklad n\u00e1kupn\u00ed ko\u0161\u00edk, pen\u00edze symbolizuj\u00edc\u00ed n\u00edzk\u00e9 ceny, nebo i jen n\u011bjak\u00fd neutr\u00e1ln\u00ed symbol, nap\u0159\u00edklad prvn\u00ed p\u00edsmeno n\u00e1zvu. D\u00e1le je dobr\u00e9 se zam\u011b\u0159it na barvy. Na\u0161e logo by m\u011blo b\u00fdt ide\u00e1ln\u011b dvoubarevn\u00e9. Pamatujme, \u017ee jedna barva je m\u00e1lo, a t\u0159i u\u017e je p\u0159\u00edli\u0161. Nesm\u00edme zapom\u00ednat, \u017ee barva je jednou z hlavn\u00edch v\u011bc\u00ed, kter\u00e1 lidi na na\u0161em logu upout\u00e1. M\u011bly by to tedy b\u00fdt jasn\u00e9, z\u00e1kladn\u00ed barvy. Jist\u011b, ty l\u00e1kaj\u00ed p\u0159edev\u0161\u00edm d\u011bti, av\u0161ak ani\u017e si to uv\u011bdomujeme, p\u016fsob\u00ed i na dosp\u011bl\u00e9. Zde nesm\u00edme zapom\u00ednat, \u017ee b\u00edl\u00e1 je tak\u00e9 barva, a je pot\u0159eba, abychom s t\u00edm p\u0159i n\u00e1vrhu po\u010d\u00edtali. Pokud tedy bude na\u0161e logo \u010derven\u00e9, modr\u00e9 a b\u00edl\u00e9, pak je t\u0159\u00edbarevn\u00e9. Barvy by k sob\u011b m\u011bly samoz\u0159ejm\u011b ladit. D\u00e1le jsou to nejr\u016fzn\u011bj\u0161\u00ed symboly, kter\u00e9 jsou asociov\u00e1ny s n\u011bkter\u00fdmi ofici\u00e1ln\u00edmi v\u011bcmi. Pat\u0159\u00ed sem nap\u0159\u00edklad \u010desk\u00fd lev \u010di symbol ze znaku dan\u00e9ho m\u011bsta. Pokud chceme zvolit jeden z nich, nap\u0159\u00edklad abychom t\u00edm uk\u00e1zali p\u0159\u00edslu\u0161nost k dan\u00e9 v\u011bci, je nutn\u00e9 si nejprve ov\u011b\u0159it, zda je v tomto p\u0159\u00edpad\u011b jeho pou\u017eit\u00ed leg\u00e1ln\u00ed. Jinak bychom se mohli dostat do pot\u00ed\u017e\u00ed, kter\u00fdm se lze velmi snadno vyhnout. I na to je t\u0159eba p\u0159i vytv\u00e1\u0159en\u00ed firemn\u00edho loga myslet.                                                                                                                                                                                                                                                                                                                                                                                          3.7\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak\u00e1 pravidla m\u00e1 tvorba loga","item":"https:\/\/www.hallu.cz\/jaka-pravidla-ma-tvorba-loga\/#breadcrumbitem"}]}]